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Search Engine Optimisation, or SEO, involves work that focuses on raising your website up the search engine rankings and increasing traffic to your website. The reality is that Google comes first in the world of search and SEO and continues to control over 94% of online searches in New Zealand (StatCounter). They also change how search results are displayed on a regular basis and competition for space on the search results page is stronger than ever.
In such a fast moving environment, it’s important to stay one step ahead. We believe that a focus on organic Search Engine Optimisation is key for sustained, long-term success with your website. It’s not about taking shortcuts for short-term gains. It’s about implementing creative content strategies that help to build your website’s reputation and influence online. We help you to gain more enquiries and customers in a friendly and ethical way that follows Google’s quality guidelines.
The first step is to undertake an in-depth SEO audit of your current online presence. This includes looking at your website structure and content, your current content strategy and any web marketing you are currently doing. We also review at what your competitors are doing in the same space.
We then tailor a web marketing strategy built around your business and products that combines both on-site and off-site optimisation work with a focus on achieving your business objectives. We undertake technical on-site SEO that ensures your website code is optimized and the content is relevant to your specific search terms. We ensure off-site tools are in place to maximise your online visibility and profile.
Once the strategy is in place, we can then track your websites performance by monitoring keyword rankings, incoming links, social impact, visitor numbers, pages viewed and much more.
Take the first step to improving your online business performance today.
Contact us for a free, no obligation website consultation.